How to Give Your Testimonials Real Impact!

By casting your testimonials as an interview (Which you can even do via email as well as the phone or in person) you gain the ability to add that testimonial as simply part of your copy. You can add this in a block-quote or as a story form.

How much more believable is a testimonial when presented as a back and forth between and “interviewer” and “interviewee” when questions like the following are asked and answered?

How are you better off now than before you bought X from us?
In what ways are you using X to improve your (Business, Relationships, Life, etc)?
How much (time, money, materials, etc) are you saving now that you are using X?

And so forth…

Cast the reply’s of the one giving the testimonial as quotes from them as if the interview was happening right there as this puts the reader into the story, as if they were right in the middle of the interview themselves. This is a much more powerful technique than having the usual list of “faces” and testimonial quote – which has started to come off as somewhat spammy of late, and in some cases has led to legal action by the likes of the Federal Trade Commission (FTC).

By doing this, we increase the impact for our clients and prospective customers because we increase their confidence both rationally (ie: financial impact), and emotionally (happiness, confidence, pride, freedom, sense of safety, etc).

Your goal is simple, to provide accurate, true, complete information in easy to digest nuggets that will make the prospect feel comfortable about purchasing the product you are selling!

Keep Pounding!

-Sledgehammer.